ILLUSTRATIVE PLANNING EXAMPLE

Prepare a range for retail.

Develop the product information, pack and assortment together for your sales channel.

This example describes a buying approach, not a completed customer project.

Illustrative retail assortment and packaging
01

Define the starting point

Define where the range will be sold and how customers will compare the products. Give each material a clear role on the shelf or product listing.

02

Build the product request

Connect the product name, color, spool, label language and pack to one item. Add barcode and channel requirements where needed.

03

Review the sample

Check the physical sample, pack fit and artwork proof together. Use product images and statements that belong to the selected grade.

04

Keep the repeat-order reference

Keep the released artwork and exact item configuration together. Update the listing when an approved product or pack changes.